My first entry – it’s actually quiet fitting as I reckon it makes a good point about where to begin. If your wanting to achieve those dreams and reach for those goals, then you have to start working on your personal brand image i.e. who you are, in every aspect.
The best thing about brands is that their identifiable yet ever evolving and adapting. Most of all they’re unique and individual and the stronger the brand identity, the more appealing it is to its target so if you want others to believe in you, then you need to believe in yourself and become that successful brand.
Look at all the big brands you see out there, what characteristics make them unique and stand out. How are they established and identified? Who are they speaking to? Turn those questions onto yourself and start applying. In everyday life, how do you act, react and interact? I believe a fundamental element to success, be it relationships, career, education and so on stem from a level of self-assurance and a firm grasp of one’s identity. Where you are on that level can really determine the outcome of many life experiences. Think about how a good manager works, they’ll delegate responsibilities to the right members of staff based on how he/she perceives them. Life works in a similar way, what you get out of life depends on the type of person you are because success only gets dished out to those who are brave enough to believe in their passions, those who carve out an identity that captures the essence of their dreams.
We notice branded people because their persona and self image often emit their success. It may not necessarily be just what they’re wearing, it could be their personality, their beliefs, their interactions with other people, their confidence – how they present themselves is endless. But ask yourself; is how you’re presenting yourself in line with what you want out of life? And is your current personal brand image enough to succeed?
To be like that successful person in your dreams you need to act like that successful person today.